In today’s challenging legal environment, every firm recognizes the value of client recruitment, retention and loyalty. The challenge facing the legal administrator is to design and implement an affordable, actionable and effective communication plan capable of engaging prospective and existing clients to the practice. Join this program to learn to scientifically evaluate all client contact opportunities and experiences. Discover how to immediately identify the “mind-set” preference of each client and know exactly what to say and how to deliver your message

Learning objectives:

• Identify and refine your current marketing and client experiences messages
• Illustrate how to design a client marketing, retention and loyalty plan within your current budget
• Explain how to communicate your message that best resonates with the “mind-set” of each individual client

Howard R. Moskowitz, Ph.D., president of Moskowitz Jacobs Inc., is an experimental psychologist in the field of psychophysics. In 2005 he received the Parlin Award from the American Marketing Association, its highest award. In 2006 Moskowitz was awarded the first Research Innovation Award by the Advertising Research Foundation and was also inducted into the Hall of Fame of New York’s Market Research Council. He has made significant contributions to market research including the introduction of psychophysical scaling and product optimization for consumer product development. In the 1980′s his contributions were extended to health and beauty aids.

Ken Rotondo, DVM, is a business management consultant, speaker and veterinarian. He has lectured and counseled a variety of audiences (including bankers, financial services groups, businesspeople and doctors) on the hidden potential found in people, the powers of persuasive communication, and the importance of creating an exceptional customer experience not just a transaction.

CLM^SM Credit for live program only: 1 hour of credit in the area of Legal Industry (LI) for CLM Recertification and 1 hour towards the additional hours of education required of Functional Specialists seeking to fulfill the CLM application